"Happy" is the main theme of the Coca-Cola global advocacy in recent years, Coca-Cola launched the "Happy ID project in Peru, to encourage a lot of people smile. The Coca-Cola Company has invested in Peru 30 street miniature photo booth, it can quickly shot for people with a variety of documents, photos, but with ordinary apparatus, the only difference is that only when it captured people mouth up, will start. , Peru has global happiness index ranking has fallen off in such a way, Coca-Cola tried to encourage the people of Peru passed a happy mood with a smile. "Happy ID" campaign will include a series of television, radio, public relations, graphic, online marketing campaigns, local celebrities will also participate as happy ambassadorship.
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